What is Nuru? Nuru is a style of massage that originated in Japan. It is a sensual massage between partners using full body contact to relax the body and stimulate mutual sexual appetite. The massage is done with both partners fully nude, using a thick, ultra slippery massage gel. Wet® Nuru™ Massage Gel is available in two formulas, Original and Concentrate, both with moisturizing Aloe Vera, Seaweed and Grapeseed Extracts and soothing Chamomile Flower extract. These formulas are designed for long-lasting play.